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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Tún (Iceland) Iceland · Tier 1 Gold	Rainforest Alliance Global · Tier 3 Specialty	EU Ecolabel (Flower) European Union · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.	Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
Scope	Several categories	Food	Food	Several categories
Established	—	1994	1987	1992
Inspection	None	Annual on-site, MAST-accredited	Annual third-party audit (RA-accredited)	Annual audit by national Ecolabel competent body
Residue testing	None	Required for at-risk operations	Risk-based	Per-category limits
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients per EU rules. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).	Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes. Forest conservation requirements (no deforestation after the cut-off date). Worker welfare and community development requirements. Annual third-party audit.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.	Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.	Doesn't apply to food. Doesn't mean organic.

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