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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	USDA Organic United States · Tier 1 Gold	EU Ecolabel (Flower) European Union · Tier 3 Specialty	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The US Department of Agriculture's national organic standard. The green-and-white seal is the legal mark for any food sold as 'organic' in the United States.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Food	Several categories	Food
Established	—	2002	1992	1985
Inspection	None	Annual on-site by USDA-accredited certifier	Annual audit by national Ecolabel competent body	Annual on-site by KRAV-accredited certifier
Residue testing	None	Required on ≥5% of operations annually	Per-category limits	Required
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	At least 95% of ingredients are certified organic (the '100% Organic' variant requires every ingredient). No synthetic pesticides, no synthetic fertilizers, no GMOs, no sewage sludge, no irradiation. Annual on-site inspection by a USDA-accredited certifier. Residue testing on at least 5% of certified operations each year.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't certify nutrition, taste, or animal welfare specifically (separate marks like AWA cover welfare). Doesn't guarantee local production — a 'USDA Organic' product can be grown anywhere with an accredited inspector.	Doesn't apply to food. Doesn't mean organic.	Mark is trademark-protected.

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