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	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	USDA Organic United States · Tier 1 Gold	SisOrg — Produto Orgânico Brasil Brazil · Tier 1 Gold	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty
What it means	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The US Department of Agriculture's national organic standard. The green-and-white seal is the legal mark for any food sold as 'organic' in the United States.	Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.
Scope	Several categories	Food	Food	Several categories
Established	—	2002	2009	1989
Inspection	None	Annual on-site by USDA-accredited certifier	Annual on-site, MAPA-accredited	On-site + product review by national Ecolabel office
Residue testing	None	Required on ≥5% of operations annually	Required for export	Risk-based per category
Guarantees	Nothing. It is not a certification and there is no body verifying anything.	At least 95% of ingredients are certified organic (the '100% Organic' variant requires every ingredient). No synthetic pesticides, no synthetic fertilizers, no GMOs, no sewage sludge, no irradiation. Annual on-site inspection by a USDA-accredited certifier. Residue testing on at least 5% of certified operations each year.	≥95% organic ingredients per Brazilian Organic Law 10.831/2003. Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC). Two valid pathways: third-party certification OR a peer-reviewed OPAC system.	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.
Does NOT	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't certify nutrition, taste, or animal welfare specifically (separate marks like AWA cover welfare). Doesn't guarantee local production — a 'USDA Organic' product can be grown anywhere with an accredited inspector.	OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.

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