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Naturland logo
Naturland
Germany · Tier 2 Trusted
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansA German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeSeveral categoriesSeveral categoriesSeveral categories
Established19821992—
InspectionAnnual on-site by Naturland-accredited inspectorsAnnual audit by national Ecolabel competent bodyNone
Residue testingRequiredPer-category limitsNone
Guarantees
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Membership-based — only farms that join the Naturland association can use the mark.
  • Doesn't apply to food. Doesn't mean organic.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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