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Naturland logo
Naturland
Germany · Tier 2 Trusted
IFM
IFOAM — Organics International
Global · Tier 2 Trusted
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansA German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.The international umbrella body for the organic movement. Not a product label — IFOAM accredits other certifiers worldwide via the IFOAM Family of Standards. If a cert is 'IFOAM-accredited' it has been benchmarked to a globally consistent baseline.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeSeveral categoriesSeveral categoriesSeveral categories
Established19821972—
InspectionAnnual on-site by Naturland-accredited inspectorsPeriodic review of accredited certifier bodiesNone
Residue testingRequiredDelegated to accredited certifiersNone
Guarantees
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
  • Accredited certifiers meet the IFOAM Norms and the IFOAM Family of Standards.
  • Independent peer review of certifier governance, inspection rigor, and conflict-of-interest controls.
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Membership-based — only farms that join the Naturland association can use the mark.
  • Does NOT certify products directly — only certifiers. Look for the underlying national / private mark on the package.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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