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	Naturland Germany · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	JAS Organic Japan · Tier 1 Gold	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Several categories	Food	Food
Established	1982	—	2001	1985
Inspection	Annual on-site by Naturland-accredited inspectors	None	Annual on-site by MAFF-registered certifier	Annual on-site by KRAV-accredited certifier
Residue testing	Required	None	Required for high-risk operations	Required
Guarantees	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Membership-based — only farms that join the Naturland association can use the mark.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.	Mark is trademark-protected.

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