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Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
AB (Agriculture Biologique) logo
AB (Agriculture Biologique)
France · Tier 2 Trusted
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansNorth America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeFoodFoodSeveral categories
Established20101985—
InspectionAnnual third-party audit + lab testingAnnual on-site by French-accredited certifiersNone
Residue testingGMO testing only (not pesticide)Risk-basedNone
Guarantees
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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