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Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
JAS Organic logo
JAS Organic
Japan · Tier 1 Gold
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansNorth America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeFoodFoodSeveral categories
Established20102001—
InspectionAnnual third-party audit + lab testingAnnual on-site by MAFF-registered certifierNone
Residue testingGMO testing only (not pesticide)Required for high-risk operationsNone
Guarantees
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no synthetic fertilizers, no GMOs.
  • Annual inspection by a MAFF-registered certifier.
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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