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Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Rainforest Alliance logo
Rainforest Alliance
Global · Tier 3 Specialty
What it meansNorth America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.
ScopeFoodSeveral categoriesFood
Established2010—1987
InspectionAnnual third-party audit + lab testingNoneAnnual third-party audit (RA-accredited)
Residue testingGMO testing only (not pesticide)NoneRisk-based
Guarantees
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • Nothing. It is not a certification and there is no body verifying anything.
  • Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes.
  • Forest conservation requirements (no deforestation after the cut-off date).
  • Worker welfare and community development requirements.
  • Annual third-party audit.
Does NOT
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.

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