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Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
Nordic Swan Ecolabel logo
Nordic Swan Ecolabel
Nordic Countries · Tier 3 Specialty
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansNorth America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeFoodSeveral categoriesSeveral categories
Established20101989—
InspectionAnnual third-party audit + lab testingOn-site + product review by national Ecolabel officeNone
Residue testingGMO testing only (not pesticide)Risk-based per categoryNone
Guarantees
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • Lifecycle-based environmental criteria for the product category.
  • Restrictions on hazardous chemicals.
  • Recyclability and packaging requirements.
  • Audited every 3-5 years against an updated standard.
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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