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	Non-GMO Project Verified United States · Tier 3 Specialty	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Food	Several categories	Several categories	Food
Established	2010	1989	—	1985
Inspection	Annual third-party audit + lab testing	On-site + product review by national Ecolabel office	None	Annual on-site by KRAV-accredited certifier
Residue testing	GMO testing only (not pesticide)	Risk-based per category	None	Required
Guarantees	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.

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