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	Non-GMO Project Verified United States · Tier 3 Specialty	Tún (Iceland) Iceland · Tier 1 Gold	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing
What it means	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
Scope	Food	Food	Several categories	Several categories
Established	2010	1994	1989	—
Inspection	Annual third-party audit + lab testing	Annual on-site, MAST-accredited	On-site + product review by national Ecolabel office	None
Residue testing	GMO testing only (not pesticide)	Required for at-risk operations	Risk-based per category	None
Guarantees	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	≥95% organic ingredients per EU rules. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.	Nothing. It is not a certification and there is no body verifying anything.
Does NOT	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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