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	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	EU Ecolabel (Flower) European Union · Tier 3 Specialty	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Several categories	Several categories	Food
Established	1989	—	1992	1985
Inspection	On-site + product review by national Ecolabel office	None	Annual audit by national Ecolabel competent body	Annual on-site by KRAV-accredited certifier
Residue testing	Risk-based per category	None	Per-category limits	Required
Guarantees	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.	Nothing. It is not a certification and there is no body verifying anything.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't apply to food. Doesn't mean organic.	Mark is trademark-protected.

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