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	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty	Non-GMO Project Verified United States · Tier 3 Specialty	Soil Association Organic United Kingdom · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing
What it means	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	The UK's largest organic certifier. Standards are stricter than the UK government's baseline (which still mirrors EU 2018/848 post-Brexit). Recognised by the EU and USA under equivalence.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
Scope	Several categories	Food	Several categories	Several categories
Established	1989	2010	1946	—
Inspection	On-site + product review by national Ecolabel office	Annual third-party audit + lab testing	Annual on-site, UKAS-accredited	None
Residue testing	Risk-based per category	GMO testing only (not pesticide)	Risk-based	None
Guarantees	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	Stricter-than-baseline organic standards across food, textiles, cosmetics, and farming. Annual on-site inspection. Animal welfare standards (outdoor access, lower stocking density).	Nothing. It is not a certification and there is no body verifying anything.
Does NOT	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	Logo is trademarked — not a free-licence mark.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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