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	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty	Tún (Iceland) Iceland · Tier 1 Gold	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Non-GMO Project Verified United States · Tier 3 Specialty
What it means	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.	Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
Scope	Several categories	Food	Several categories	Food
Established	1989	1994	—	2010
Inspection	On-site + product review by national Ecolabel office	Annual on-site, MAST-accredited	None	Annual third-party audit + lab testing
Residue testing	Risk-based per category	Required for at-risk operations	None	GMO testing only (not pesticide)
Guarantees	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.	≥95% organic ingredients per EU rules. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).	Nothing. It is not a certification and there is no body verifying anything.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.
Does NOT	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.	There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

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