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Rainforest Alliance logo
Rainforest Alliance
Global · Tier 3 Specialty
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
What it meansSustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
ScopeFoodSeveral categoriesSeveral categories
Established1987—1992
InspectionAnnual third-party audit (RA-accredited)NoneAnnual audit by national Ecolabel competent body
Residue testingRisk-basedNonePer-category limits
Guarantees
  • Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes.
  • Forest conservation requirements (no deforestation after the cut-off date).
  • Worker welfare and community development requirements.
  • Annual third-party audit.
  • Nothing. It is not a certification and there is no body verifying anything.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
Does NOT
  • Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Doesn't apply to food. Doesn't mean organic.

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Compare certifications · Organic.is