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Rainforest Alliance logo
Rainforest Alliance
Global · Tier 3 Specialty
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
NASAA Certified Organic (Australia) logo
NASAA Certified Organic (Australia)
Australia · Tier 2 Trusted
What it meansSustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.National Association for Sustainable Agriculture, Australia. One of seven Australian Department of Agriculture-approved certifiers. IFOAM-accredited; certifies organic and biodynamic produce.
ScopeFoodSeveral categoriesSeveral categories
Established1987—1986
InspectionAnnual third-party audit (RA-accredited)NoneAnnual on-site, NASAA-accredited
Residue testingRisk-basedNoneRisk-based
Guarantees
  • Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes.
  • Forest conservation requirements (no deforestation after the cut-off date).
  • Worker welfare and community development requirements.
  • Annual third-party audit.
  • Nothing. It is not a certification and there is no body verifying anything.
  • Compliance with the Australian National Standard for Organic and Bio-Dynamic Produce.
  • Annual on-site inspection.
  • Biodynamic certification option.
Does NOT
  • Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Australia has multiple competing organic certifiers — NASAA is one of seven, not the dominant national mark (that's ACO).

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