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Rainforest Alliance logo
Rainforest Alliance
Global · Tier 3 Specialty
Naturland logo
Naturland
Germany · Tier 2 Trusted
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansSustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeFoodSeveral categoriesSeveral categories
Established19871982—
InspectionAnnual third-party audit (RA-accredited)Annual on-site by Naturland-accredited inspectorsNone
Residue testingRisk-basedRequiredNone
Guarantees
  • Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes.
  • Forest conservation requirements (no deforestation after the cut-off date).
  • Worker welfare and community development requirements.
  • Annual third-party audit.
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.
  • Membership-based — only farms that join the Naturland association can use the mark.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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