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	Rainforest Alliance Global · Tier 3 Specialty	Naturland Germany · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Food	Several categories	Several categories	Food
Established	1987	1982	—	1985
Inspection	Annual third-party audit (RA-accredited)	Annual on-site by Naturland-accredited inspectors	None	Annual on-site by KRAV-accredited certifier
Residue testing	Risk-based	Required	None	Required
Guarantees	Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes. Forest conservation requirements (no deforestation after the cut-off date). Worker welfare and community development requirements. Annual third-party audit.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.	Membership-based — only farms that join the Naturland association can use the mark.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.

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