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Regenerative Organic Certified (ROC) logo
Regenerative Organic Certified (ROC)
United States · Tier 2 Trusted
Luomu (Finland) logo
Luomu (Finland)
Finland · Tier 2 Trusted
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansA 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeSeveral categoriesFoodSeveral categories
Established20181995—
InspectionAnnual on-site by ROA-accredited certifierAnnual on-site by Finnish Food AuthorityNone
Residue testingPer USDA NOPRequiredNone
Guarantees
  • USDA Organic baseline (or equivalent) is a prerequisite.
  • Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost.
  • Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions.
  • Social fairness: living wage, freedom of association, safe workplace, no forced or child labour.
  • Three tiers: Bronze, Silver, Gold based on adoption depth.
  • EU baseline organic (Finnish supply chains end-to-end).
  • Annual on-site inspection by the Finnish Food Authority.
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Newer label (2018+) — supply still limited, mostly US brands.
  • The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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