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	Regenerative Organic Certified (ROC) United States · Tier 2 Trusted	Non-GMO Project Verified United States · Tier 3 Specialty	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	A 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Several categories	Food	Several categories	Food
Established	2018	2010	—	1985
Inspection	Annual on-site by ROA-accredited certifier	Annual third-party audit + lab testing	None	Annual on-site by KRAV-accredited certifier
Residue testing	Per USDA NOP	GMO testing only (not pesticide)	None	Required
Guarantees	USDA Organic baseline (or equivalent) is a prerequisite. Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost. Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions. Social fairness: living wage, freedom of association, safe workplace, no forced or child labour. Three tiers: Bronze, Silver, Gold based on adoption depth.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Newer label (2018+) — supply still limited, mostly US brands.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Mark is trademark-protected.

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