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	USDA Organic United States · Tier 1 Gold	KRAV (Sweden) Sweden · Tier 2 Trusted	Tún (Iceland) Iceland · Tier 1 Gold	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing
What it means	The US Department of Agriculture's national organic standard. The green-and-white seal is the legal mark for any food sold as 'organic' in the United States.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
Scope	Food	Food	Food	Several categories
Established	2002	1985	1994	—
Inspection	Annual on-site by USDA-accredited certifier	Annual on-site by KRAV-accredited certifier	Annual on-site, MAST-accredited	None
Residue testing	Required on ≥5% of operations annually	Required	Required for at-risk operations	None
Guarantees	At least 95% of ingredients are certified organic (the '100% Organic' variant requires every ingredient). No synthetic pesticides, no synthetic fertilizers, no GMOs, no sewage sludge, no irradiation. Annual on-site inspection by a USDA-accredited certifier. Residue testing on at least 5% of certified operations each year.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	≥95% organic ingredients per EU rules. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).	Nothing. It is not a certification and there is no body verifying anything.
Does NOT	Doesn't certify nutrition, taste, or animal welfare specifically (separate marks like AWA cover welfare). Doesn't guarantee local production — a 'USDA Organic' product can be grown anywhere with an accredited inspector.	Mark is trademark-protected.	There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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